The EWG is a Washington, D.C.-based nonprofit organization that evaluates the health effects of chemicals in cosmetics, personal care, home cleaning products, drinking water, and more. And then there’s the Environmental Working Group (EWG). Unsure about the status of the products you’re currently using or thinking of buying? Boutiques like Credo and CAP Beauty exclusively stock clean products, making them one-stop-shops for all your makeup and skincare needs meanwhile, Sephora has a Clean at Sephora stamp for ecommerce, as well as an entire clean beauty section. After all, our skin is our biggest organ-shouldn’t we be mindful of what we put on it?īut with an endless supply of makeup and skincare products on the market, it can be overwhelming to figure out which ones steer clear of potentially harmful ingredients. Consumers are voting with their dollars, celebrating brands like Kora Organics, Beautycounter, Honest Company, and Ilia for transparency when it comes to ingredients.
With every new day and every new brand, clean beauty is becoming less of a niche term and more of an everyday requirement.
In the crowded beauty space, ingredient clarity can be hard to find.
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